Google Operating System: "Results must be trackable. [Google has a very complex system for evaluating search results quality.]
Let others speak for you. [Don't boast with your great results. Let your users say they are great.]
Promote trial. [Users should try products in early stages to send feedback and improve them.]
Data. Not hype. [Products should really have added value.]
You're smart. And your time matters. [Don't waste people's time.]
We're serious. Except when we're not. [You don't need a suit to be serious.]
Big ideas move us. [Start with a great idea. The rest will follow.]"
